TL;DR
- Best free option: SaaS Hero Kit or Agency Portfolio Kit (Figma Community).
- Best all-around paid kit: Startup Landing Bundle (Envato Elements, $16.50/mo, 32 sections).
- Free kits are genuinely usable for MVPs; paid kits earn their cost mainly through section variety and dark-mode/enterprise variants.
Landing page kits live or die on how well their auto-layout holds up once you swap in real copy and your own brand colors. These are organized by the type of launch they’re built for, mixing free Figma Community options with paid kits from Envato Elements and Creative Market.
1. SaaS Hero Kit
Figma Community — Free
A widely-used free starting point: hero, feature grid, pricing table, and footer sections built with auto-layout, easy to restyle.
2. Startup Landing Bundle
Envato Elements — $16.50/mo
32 pre-built sections covering hero, social proof, pricing, FAQ, and CTA bands, in both dark and light modes.
3. Minimal SaaS Kit
Creative Market — $29
A pared-back, text-forward system for products that want the copy to carry the page rather than heavy illustration.
4. App Launch Kit
Envato Elements — $16.50/mo
Mobile-app-focused sections with device mockup frames built in, useful for App Store / Play Store launch pages.
5. B2B Enterprise Kit
Creative Market — $34
Denser, more corporate layout style with logo walls, case-study blocks, and multi-tier pricing tables aimed at enterprise SaaS.
6. Agency Portfolio Kit
Figma Community — Free
A flexible free kit built for agencies and freelancers, with project-grid and case-study page templates included.
7. E-commerce Launch Kit
Envato Elements — $16.50/mo
Product-grid, countdown-timer, and review-carousel components built for a single-product or small-catalog launch page.
8. Dark Mode SaaS Kit
Creative Market — $32
A dark-first design system with neon accent variants, popular for AI and dev-tool products.
9. Newsletter / Community Kit
Figma Community — Free
Simple sign-up-focused sections built for newsletters, waitlists, and community launches.
10. Fintech Landing Kit
Envato Elements — $16.50/mo
Trust-signal-heavy sections (security badges, compliance callouts, comparison tables) built for finance-adjacent products.
11. Course / Cohort Launch Kit
Creative Market — $27
Curriculum-outline, instructor-bio, and testimonial sections built for online-course and cohort-based-course launches.
12. Minimal Portfolio-Style Kit
Figma Community — Free
A stripped-down, single-column kit good for personal projects or MVPs where speed matters more than visual complexity.
Free vs. paid: which do you actually need?
If you just need a solid single landing page and don’t mind some manual restyling, the free Figma Community kits (SaaS Hero Kit, Agency Portfolio Kit, Newsletter/Community Kit, Minimal Portfolio-Style Kit) are genuinely usable. Paid kits earn their cost mainly through variety — more section types, dark-mode variants, and industry-specific components (fintech trust badges, e-commerce countdown timers) that would take real time to build from scratch.
FAQ
Are there good free Figma landing page kits?
Yes — Figma Community has genuinely usable free kits, including general SaaS hero sections and agency portfolio layouts, though paid kits offer more section variety.
Is Envato Elements worth it just for landing page kits?
If you only need one landing page, a single Creative Market purchase or a free Figma Community kit is usually more cost-effective than a monthly subscription.
Do these kits use Figma auto-layout?
Most modern landing page kits do, which makes resizing and restyling far faster than manually positioned frames.